When it comes to my books, I haven’t done much
marketing, mostly because I didn’t see the point. I figured it made more sense
to write my heart out and self-publish a few more before I got crazy with
promotional efforts.
In December, I did some light promotion with
Snowflakes & Beeswax, which led to a few sales
which generated a couple of
reviews. Since Snowflake is a holiday themed novella, I figured that was it for
the story until next Christmas.
In February, on a whim, I decided to give the
e-version of Snowflake away for free, just to see what happens. Personally, I’m
a little skeptical about free books. My attitude is that most of the people who
take advantage of these freebies are trolling for free books and are unlikely
to purchase many or become a regular customer. Still curiosity prodded me forward.
Snowflakes & Beeswax was free from February 18-20.
During that time, more than 400 people downloaded the book. I have to admit, it
was fun watching the numbers on my KDP dashboard climb higher and higher. It
was even more exciting to see Snowflake appear on the Regency Romance freebie
bestseller list. It even reached the #2 spot at one point. I know that at least
one of the people
When the free promotion ended, once again, I thought
that’s it. The novella was going to languish in oblivion. I was wrong.
Since the promotion, I’ve sold a minimum of 1 copy a
day, most of the “sales” have been through the Kindle Unlimited program. It’s
not much, especially when compared to the number of sales other writers get,
but each one adds up and that makes me happy.
If you’re interested in downloading Snowflakes &
Beeswax for free, I’m running another free promotion when my next Georgian
romance, From Moonlight to Mayhem, releases in late April.
